Michael Stars Goes on a Roadtrip with a Curbside Boutique
Angelenos are all about their cars, so it’s about time that Michael Stars is bringing his curbisde boutique to the land of laid-back luxe. After hitting the mean streets of Manhattan, the store-on-wheels is arriving in Los Angeles this week, bringing a tight edit of the brand’s best pieces for summer and beyond.
“A mobile boutique seems like the perfect way to showcase our evolution into a luxury lifestyle brand,” says Michael Stars co-founder and EVP Suzanne Lerner.
Inside the 16-foot mobile boutique, you’ll find a great assortment of Michael Stars t-shirts, flowy tops, relaxed shorts, short and maxi-length dresses, breezy linen pants, jumpsuits and more. The summer staples start at $40 and top off at around $200.
Instagram isn’t just for locating the shop, however, because all visitors to the store will get 20% off of their purchase if they snap a picture of the store (inside or out) and tag @MichaelStarsInc and use the hashtag #StyleOnWheels. One lucky Instagram user per day will get a $500 gift card to Michael Stars by earning the most number of likes and to celebrate the store, Michael Stars will be giving five visitors $1,000 just for stopping by and shopping on the Curbside Boutique.
For more information, visit www.michaelstars.com.
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